A couple weeks ago, Forbes ran an interesting article about getting online content noticed. “Want to make your content go viral?” the article asked. “Take a lesson,” it advised, “from”—and here’s the interesting part—“the fitness industry.”
The article noted that, while there is a lot of miracle-diet and exercise-fad gimmickry out there, the fitness industry offers up some genuinely rich and helpful Internet content, including workout videos, guidelines for better ways to work out, and tips for metabolism-boosting diets. In order to get the good information noticed, the article says, new types of fitness experts have emerged: “individuals who exist across the online and physical worlds and operate as equal parts trainer, writer, and social media guru.”
Continue reading “Keep Your Content Viral”
Keep Your Content Viral
« Blog | | | (0) Comments |
Recently, Colleen Kennedy, the director of membership at The Houstonian Club, wrote a blog about an innovative sales program at her Houston-based fitness facility. They call it The Houstonian Lotto, and Kennedy says that it has been instrumental in increasing both sales and referrals. She also says that it’s a program any club can duplicate — and that it costs little (…)
Recently, the fitness concierge at my gym sent me an email to remind me that I still had one free orientation session to use. When I joined last year, I was given two. I used the first one right away but forgot about the second, and I appreciated the reminder, not only because I didn’t want to let such a gift go to waste, but also, embarrassingly, because it had been a while since I’d made it to the gym. I needed that refresher course (…)
After a debilitating hurricane in the fall and a seemingly endless winter, spring finally has arrived in New York City. The trees poking up from the sidewalk have fully let their green hair down; Central Park is overflowing with tulips, bluebells, pansies, and forsythia; and exercisers are out in droves. Yes, all those people who spent the long, inhospitable months of fall and winter in the gym are now donning their jogging shoes and mounting their bicycles. They want to feel the warmth of the sun as they work out. They want fresh air.
Mother’s Day is a holiday that always makes me cringe a little bit (and not just because I’ve usually forgotten to send a card to my mom). What I don’t like about it is that it encourages showering mothers with gifts we really, truth be told, don’t need. Flowers, chocolates, breakfast in bed? No. What every mother I know truly needs, more than anything else, is time — and, in particular, time to work out.
Yesterday was International Workers’ Day, a holiday created to commemorate Chicago’s Haymarket Affair of 1886 and the events leading up to it. The long and short of it is this: in 1867, the federal government passed a law guaranteeing federal employees an eight-hour work day; all Illinois workers were covered by a similar law. But the government failed to enforce its own law, and workers in Illinois were forced to sign waivers of the law as a condition of employment. So, on May 1, 1886, labor leaders organized a protest to demand adherence to the eight-hour rule. It ended badly, a few days later, with riots, police killing protestors, and someone throwing a bomb into the crowd (…)
One thing I love about summer in New York City is the outdoor yoga classes everywhere. When the weather gets warm, in every small patch of green you can find, there’s a yoga studio or fitness facility or health advocacy group that has set up shop in the great outdoors, and you can breathe deeply (though maybe you don’t want to breathe too deeply) while the everyday noise and pollution and excitement and chaos swirl all around you. And it’s not just yoga, and not just in New York: Outdoor fitness classes are a trend all around the country (…)
Did you hear about Eric Casaburi? He’s the CEO and founder of New Jersey-based Retro Fitness, and on Friday night he appeared on CBS’s Emmy award-winning reality TV show, Undercover Boss. The show features senior executives working undercover in their own companies to investigate on-the-ground operations in their firms.
I recently set a goal for myself: an hour of yoga everyday. It sounds achievable enough, but with work, child-rearing, and millions of other demands on my time (okay, maybe only thousands. Hundreds? Dozens? I don’t know, but it all seems like too much), I’ve failed miserably. I always seem to find some convincing excuse not to do it.
For years now, studies have reported that exercise eases the effects of trauma. Though it’s not always easy to predict how trauma will affect an individual, it’s a nearly universal law that regular exercise will help individuals manage their reactions to trauma. Doctors recommend workout routines for veterans returning from war and others who might suffer from post-traumatic stress disorder, and coaches know that the best morale-booster for athletes who have recovered from an injury is to get back into the game (…)