Sometimes, when I’m brainstorming posts for this blog, I look around on Google to get a sense of what people are thinking and talking about. Today, I was struck by what came up when I Googled “Fitness Industry Issues.” I was looking for topics of discussion, ideas, or observations, but almost the entire first page of results linked to long rants and complaints: “The Fitness Industry is Corrupt”, “The #1 Problem in the Fitness Industry”, “Things That Bug Me About the Fitness Industry.” Or, my personal favorite, “The Fitness Industry Is Dead.”
Continue reading “The Real Issues Facing the Fitness Industry”
The Real Issues Facing the Fitness Industry
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In February 2012, a tragic event occurred: A 22-year-old woman collapsed in a stall in the women’s locker room at a Planet Fitness in Bay Shore, New York. An hour later, she was dead. The family of the woman is now suing Planet Fitness, claiming that the sole staff member on site at the time did not help her. That staff member, according to reports, was male, and when he was alerted by a female member of the gym that a woman had collapsed, he replied that he was not allowed to enter the locker room.
This week, the IHRSA blog asks an interesting question: What is the industry standard when it comes to recovery services for members? How much is too much (or is there even, in this case, such a thing as “too much”)? What kinds of services should clubs offer, and how are they best implemented?
Last week, the New York Times ran an article about the functional-fitness trend. “Vintage exercise machines have recently become the padded shoulders of the workout world,” the article states, “swept aside for a fresher look.” In other words, out with the leg presses, biceps curlers, and seated torso rotations, and in with the kettle bells, medicine balls, and weighted sleds. Anything that gets you working out in ways devised to help you perform daily activities, like lifting, bending, and climbing stairs, constitutes the latest trend, the article says.
When I sat down to do some research before writing up this post today, I typed into Google, “Is obesity,” but before I could get any further, Google finished my question for me: “Is obesity a disease?” 61,600,000 pages came up when I hit enter. It’s the question everyone is asking — and now the American Medical Association (AMA) has answered it. On Tuesday, after considered debate, the physicians’ organization voted to extend official disease status to the condition. Yes, is the answer to the question. It’s a disease.
We live in interesting times. The convergence of reality television with the national obesity crisis and a new level of health obsession has created opportunities for the fitness industry that never existed before. Last month, CBS’s Undercover Boss featured the CEO and founder of New-Jersey based Retro Fitness; last year, the CEO of Modell’s sporting goods shop appeared on the show. Now, a new season of Extreme Makeover: Weight Loss Edition is starting up on ABC, and exercise technology company NuStep has a product in the limelight.
Back in the fall, when I joined my current gym, I signed up for a free training session. The trainer I was assigned, Cliff, was friendly, knowledgeable, kind, and encouraging. I met with him twice. I felt I could learn a lot from him — if nothing else, I found him motivating, and I knew I needed motivation — so I intended to meet with him again, but, somehow, I didn’t manage to. (As I’ve confessed before in this space, my gym-going became — I don’t want to say a complete fantasy, but it certainly didn’t happen too often.)