A recent Mayo Clinic study found that, probably unsurprisingly, giving people financial incentives to work out helps them lose more weight. Researchers paid some study participants $20 every time they hit a monthly weight-loss goal and charged them the same amount if they failed to hit the goal. The result? Participants receiving the financial incentive — or trying to avoid having to pay — lost 6.74 more pounds than participants receiving no financial incentive.
For gyms, sports clubs, fitness centres, and the like, this is good news. Now, obviously, you can’t stand at the door handing out money to each member who meets his or her weight-loss goals each month, but maybe you can consider using other kinds of incentives. No doubt you already have […]
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Reward Your Clients to Reward Yourself
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Recently, Highmark Blue Cross Blue Shield awarded $125,000 to nine schools in Western Pennsylvania to help fight childhood obesity. This got me thinking. Childhood obesity, according to the U.S. Center for Disease Control and Prevention, has more than doubled in children and tripled in adolescents in the past thirty years. The percentage of children aged 6 to 11 years in the United States who were obese increased from 7 percent in 1980 to nearly 18 percent in 2010. In 2010, more than one third of American children and adolescents were overweight or obese. What are we doing to our kids? […]
A few weeks ago, at a 24 Hour Fitness club in Costa Mesa, California, a 67-year-old man exercising on a stationary bike keeled over, apparently suffering a heart attack. What did the club staff do? They kicked into high gear. One employee called 911. The service manager alerted other staff members to the medical emergency. A team raced to the man’s side. While a personal trainer began to administer chest compressions, the fitness manager grabbed an automated external defibrillator (AED) and applied it one time. Then, the paramedics arrived. Under their guidance, the personal trainer continued […]
This month, most colleges, universities, and schools around the country have at least a week off. Not everyone goes to Cancun, and parents of small children are likely tearing their hair out, trying to figure out how to keep their energetic young ones entertained. So now is the time for you to be asking yourself: What can my fitness facility or sports center do to help? If you don’t already think of spring break as an event that you should be planning for each year, it’s time to start. Here are a few […]
Getting timely messages to all members of a sports team becomes very important when games are canceled, practice is rained out or tournament information is updated at the last minute. In the old days – and we’re only talking about 15 years ago – telephoning everybody on a team with schedule updates was common practice.
