Author: ezfacility

David Barton Gym To Be Featured on Popular Reality TV Show

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The New York-based health club David Barton Gym will take the spotlight on Friday, March 14, as the featured employer on Inside Job, a new reality television series on the TNT network. The show sets four people together in the same living space for five consecutive days, then pits them against each other as they compete for a six-figure job at a large company. One of the four is already an employee of the company; he or she secretly reports back to a high-level executive about the three actual candidates. The end of the show reveals the candidate chosen for the job.
Howard Brodsky, David Barton Gym’s CEO, told Club Industry magazine, “I felt this was an unparalleled opportunity to give viewers an inside look at what makes David Barton Gym the most unique in the country.”
“A gym is a natural choice for the setting or subject of a reality television show,” says Emily Wilensky, Marketing Manager of EZFacility, a gym management software developer in Woodbury, New York. “There’s constant motion, a natural atmosphere of intensity, and, because people at gyms generally are working hard toward personal goals, good potential for drama. From the gym’s point of view, it’s a great way to increase awareness of and interest in your brand.”
Several years ago, the Los Angeles-based Sky Sport and Spa was featured in the Bravo show Work Out. More recently, Retro Fitness had a spot on Undercover Boss. Generally, fitness and the issues surrounding it play a big role in reality TV, with shows like The Biggest Loser, Toned Up, and Fight Girls consistently ranking among some of the most popular reality TV series.
For the Inside Job episode featuring David Barton Gym, participants had to meet two challenges to prove themselves worthy of the job the gym was looking to fill, social media director. In the first challenge, they had to design a new fitness class at the gym’s West Lost Angeles branch and market and lead the class for nonmembers. In the second, they had to work with a graffiti artist to develop a mural on the Venice Beach boardwalk that communicated the David Barton brand and then turn the mural into a social media event.

FDA’s New Nutrition Labels

FDA’s New Nutrition Labels

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For twenty years, Americans have known that if they want information about a food product’s nutritional content, they can check the label. Recently, the U.S. Food and Drug Administration (FDA) proposed a change to the labels we’ve grown used to. The government organization wants to replace out-of-date serving sizes; highlight certain parts of the label, such as calories and serving sizes; and include information about nutrients some consumers aren’t getting enough of, like Vitamin D and potassium. “To remain relevant,” explained FDA Commissioner Margaret A. Hamburg, M.D., “the FDA’s newly proposed nutrition facts label incorporates the latest in nutrition science as more has been learned about the connection between what we eat and the development of serious chronic diseases impacting millions of Americans.”
First, bravo FDA. It isn’t always the case that policies and laws are revised to accommodate findings from new research. Given what we know about nutrition and chronic disease that we didn’t know twenty years ago, the proposed new label has the potential to help improve the health of a great number of people.
Second, now’s your chance, health clubs and sports centres. You are better positioned than most other institutions to educate the public about the proposed new labels, and to use the FDA’s new nutrition labels as a way to boost your visibility and desirability. By being among the first to spread the news about the labels, and by linking the news to your own programs and offerings, you’ll remain relevant to your clientele in a way that can work only to your benefit.
As a fitness center, gym, health club, or sports facility, you probably already spend some time and other resources on keeping your members and clients informed about nutrition. (If you don’t, what are you waiting for? If people don’t get such information from you, they’ll get it from elsewhere. If you provide it, you have an immediate way of establishing how essential your facility is to health maintenance — along with how generously you provide value-added services.) There are many ways you can teach your clientele about the proposed new labels. Search FDA’s website for an example, and blow it up to poster size for prominent display somewhere in the gym. Invite people to speak with resident nutritional experts or trainers about the changes. Host a lecture by a nutrition advisor who can explain the changes and their significance. Invite the general public to the lecture as well as members — what better opportunity for attracting new members? Have instructors take a few minutes at the beginning or end of class sessions to explain and describe the new labels.
The goals here are to make yourself the source of the information, get a dialogue going within your four walls, emphasize your facility’s commitment to clients’ health, and prove yourself a dedicated member of a larger community. In the past, fitness centres and sports facilities were not expected to do much more than provide a place for a good workout or league game. The FDA is keeping up with changing times; make sure that you are too.

The Benefit Is Clear

The Benefit Is Clear

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With one of the fitness industry’s central players — IHRSA — priming for its annual convention and trade show in a couple weeks, it’s worth taking a moment to consider the general benefits of attending such events. For companies selling machinery, equipment, gear, software, and other products, the benefit is clear: Easy access to many potential customers at one time.

What about for health club or sports facility owners and managers? What’s in it for you? Is it worth the investment of time and participation fees?

In a word, yes. Attending a convention and/or trade show is beneficial to facility owners first and foremost because of the opportunity to connect with others in the industry. Sure, they may be competitors, but the old saying holds true: Keep your friends close and your enemies closer. Your competitors, other clubs in your industry, are the ones from whom you have something to learn. Happily, participants who choose to attend events like conventions generally do so with an open attitude: They’re there to share. Through casual conversation, over meals and beverages, by chance meetings and introductions, ideas are transferred and transformed. Want to know how the gym down the street handles retention issues? Want to understand why that other baseball center is so successful at attracting new customers? Here’s your chance to find out.

Also, those guys out on the floor trying to sell you stuff? They’re not just looking to fill their pockets. Most of them attend with ideals of relationship-building in mind. They really want the opportunity to meet you, get to know you, understand your needs and desires as a customer. From their point of view, the better they know you the better they can serve you — and the better they can serve you, the better off you are. And it’s a lot easier for a salesperson to cut a deal for someone with whom he or she has a personal connection than for a stranger.

Finally, there’s the whole pay-it-forward idea. As a business owner or manager, and specifically as the business owner or manager of a fitness or sports facility, you’re part of a community. Even if it’s easy to forget for most of the year, conventions and trade shows can serve to remind you that the difficult work you do is the same as the difficult work others do. And just as you can gain ideas and tips from other facility folk you meet at such events, other facility folk can gain ideas and tips from you. You might even seek to take part in a panel or give a talk — because business, as you no doubt know, is as much about giving as it is about receiving. There is no better opportunity for giving than to share what you know, what your best practices are, and how you meet day-to-day demands than at a large gathering where so many industry-mates are all at once. You might not see immediate returns, but eventually your paying it forward will pay off. In tangible and intangible ways, you’ll feel the benefits of having been part of it all.

Scheduling

3 Quick Ways To Streamline Scheduling

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These days, scheduling just one day in a single family’s life practically requires a PhD in metaphysical engineering. Your spouse is out of town, you have an important work meeting, you’re out of groceries, and the plumber is coming to fix your broken sink; meanwhile, one kid has to get to soccer practice, taekwondo, and a dentist appointment and the other has a dance class and a tutoring session. Figuring out how it’s all going to get done seems impossible.
No wonder running a sports facility can give you a headache. If coordinating four people’s activities in one day is complicated, what about coordinating fields, equipment, practice space, classes, and special events for hundreds of people over several months? How are you going to get it all done?
Of course, you already have systems in place for tackling this task, but can you improve those systems? Here are a few tips for streamlining:

1. Test Your Knowledge

If you use league scheduling software, make sure you know its capabilities. Sure, you know how to publish a schedule to your website (you do, right?), but can you schedule multiple divisions at once? Are you sure you’ve got the settings right so you avoid double booking? Are you accommodating team preferences? If your software doesn’t allow you to do all these things, it’s time to find a new one. If it does and you’re not sure how to do them, it’s time for a refresher course. Do some research online, or, better yet, call your software’s support line. If you don’t use scheduling software, oh boy. Unless you’re a tiny, boutique facility, offering just one sport and with only a small clientele, you probably really need some.

2. Setup Quick Group Meetings

Have weekly or daily check-in sessions with employees to make sure everyone knows what’s on tap, forestall any potential glitches, and fix any problems. Scheduling works best when all the people involved know about the schedule and have a chance to weigh in on it. You’ll be doing yourself and your facility a big favor if you create time for brief, frequent sessions to ensure all systems are go. Also! No matter how carefully you plan and check your plan (and double-check your plan), conflicts happen. Know your steps for handling conflicts; train your employees in handling them too. Remember the end goal: Keep the customers happy.

3. Make Time for Analyzing Mistakes.

Again, conflicts arise. If something has gone wrong with your scheduling despite your mastery of software, your open lines of communication, and your vigilant efforts to stay on top of things, you need to know what went wrong. It can be useful to have a flowchart of questions to help you avoid problems in the future (for example: Did I enter this team’s practice location change into the software correctly? If no, then learn how to enter changes; if yes, then did I check to make sure the change was communicated through the proper channels? If no, then…. You get the idea).
We tend to think scheduling should come easily to us, and sometimes it does. But your facility is a complex system. To maintain complex systems, small adjustments often are necessary—and they can make a big difference. Figure out what small changes you can make to simplify scheduling!

Foster Partner Workouts

Foster Partner Workouts

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A recent blog post and a recent study, although differing significantly in content, come to essentially the same conclusion: We have more of a chance of staying healthy when we partner with someone than when we try to go it alone.

The blog post, written by a sports writer and athlete for the popular Greatist website, notes that studies show working out with a buddy can increase accountability, keep spirits high during exercise, and spur better results. The post lists 35 great ideas for partner workouts. The study, a collaboration between the University of Manitoba in Winnipeg and policymakers in the Canadian province of Manitoba, suggests that younger children learn about health from older children more effectively than from coaches and teachers. Researchers looked at a program called Healthy Buddies, in which older kids mentor younger ones about healthy foods, physical activity, and positive body image; elementary school children who took part in the program reduced their waist sizes and showed improvements in self-esteem.

Why should all this be important to you? Of course, as a fitness club or sports center owner or manager, you’re interested in retaining current members and attracting new ones. One way to do those things is to make workouts or practices fun. If science is proving it’s more fun for people to workout with a partner, it would behoove you to think of ways to foster partner workouts. If you don’t yet have classes designed to accommodate buddy exercise, it’s time to develop and offer some. And maybe it’s time also to experiment with new ideas: How about designating a weekly time slot for partner workouts in the cardio room? Anyone can come, and no one will be forced to work with someone else, but singletons who want a partner can ask others looking for the same if they want to pair up during that time, and duos can be encouraged to come. Trainers can be on-hand with ideas for buddy exercises.

Really, with the studies in hand that prove the effectiveness of partner workouts, there’s no limit to ideas you can try launching based on that information. And let your clientele know that you’re reading up on these studies and developing new ideas based on what’s best for them — that’s another good way to keep the members you already have and gain new ones.

As for the study about older kids mentoring younger ones for better health, this is information that will be useful to sports centres that cater to youth. Whether you specialize in baseball, soccer, track and field, or offer general athletic programming, why not start thinking about how older kids at your facility might be able to help teach younger ones? Can you offer one night of mixed-age practices, pairing elementary-schoolers with high-schoolers and letting the learning take off? This same strategy might work for fitness clubs too — not necessarily using age as a guide to matching mentors and mentees, but creating a program that would allow members who have successfully met their weight loss and exercise goals to mentor members who are still struggling. Doing so could only strengthen your community, and strengthening your community can only be good for business.

Giant New Sports Center to Feature Practice Space and a Full-Service Restaurant

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February 24, 2014 – A new indoor sports center opening next month in Harrisburg, South Dakota, will feature a 60,000-square-foot field of turf, two sand volleyball courts, and a 9,000-square-foot restaurant. The facility, Perfect Practice Sports Academy, will cater to children’s team sports. Owner Gary Sperber says that the surrounding community already has expressed a great deal of interest in the center.
“On the weekends, I bet we have 200 people here, looking at where we are and the progress, and the kids are getting excited, so it’s fun to see that,” he said. He also noted that hundreds of practice sessions have been scheduled through various organizations, and the facility is gearing up to schedule tournaments.
The addition of a restaurant is likely to attract even more customers. A venture among Perfect Practice, Sperber, and Mike O’Connor, the restaurant is called Game Changer. It will be designed by Tony Kellar, who owned a popular local restaurant that recently closed, and headed up by renowned chef Josh Kellar.
“Including a restaurant in a kids-oriented sports venue makes good business sense,” says Emily Wilensky, Marketing Manager of EZFacility, a sports center management software developer in Woodbury, New York. “Kids will have access to what sounds like state-of-the-art practice and game space, and their parents will enjoy the convenience of an on-site top-quality eating joint where the whole family can relax after an intense practice or in between tournament sessions.”
The restaurant will seat almost 300 people and will include a three-season patio. The turf field will host T-ball, flag football, and soccer, and the facility also will serve baseball, softball, basketball, and volleyball teams.

New Sports-Themed Hotel Plus Sports Facility Planned for St. Louis Suburb

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February 21, 2014 – Construction for a sports-oriented hotel and 85,000-square-foot sports facility soon will break ground in Chesterfield, Missouri. Florida-based GoodSports Enterprises Global has signed a deal with local developer Dean Wolfe to build a 130-room hotel and adjacent sports center. The complex will sit on 10 acres of a $300 million, 132-acre development area.
The concept targets two types of travelers, while also serving the local community. On weekdays, the complex will cater to businesspeople, with the sports area serving local families and sports leagues. On weekends, the facility will host tournaments, with the hotel providing a venue for athletes and their coaches and families.
“Pairing a sports facility with a sports-themed hotel is a sensible approach for a new venture,” says Eric Willin, COO of EZFacility, a sports management software company in Woodbury, New York. “Given the steady rise of sports tourism, a complex that caters to corporate travelers, who will also presumably have use of the facility, and to local families and traveling leagues is bound to be profitable.”
The project, said GoodSports vice president of development, will be completed next winter. It is part of a bigger thrust to build 25 similar “villages” around the country in the next few years. The Chesterfield site is the third location, after Huber Heights, Ohio, and Greenwood, Indiana.

Fill Positions And Keep Them Filled

Fill Positions And Keep Them Filled

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There’s a particular kind of frustration that all business owners have experienced: You spend time and money searching for the perfect employee. You make a promising hire, invest valuable resources in training, and finally breathe a sigh of relief — and then your employee moves on. So how do you fill positions and keep them filled?

At fitness centres and sports facilities, certain positions are especially hard to keep staffed. Over on the IHRSA blog, three fitness/sports center owners recently answered questions about the positions they’ve repeatedly had difficulty filling. For Telos Fitness Center in Dallas, Texas, the trickiest position is the front desk. “By nature, [it’s] entry-level and offers competitive, but minimal, hourly pay and ‘front line’ responsibilities,” says Brent Darden, the center’s owner/general manager. At Riverside Health Club in Mount Vernon, Washington, owner Karen Westra has found the facilities manager position most challenging to fill. Joe Cabibbo, owner and general manager of Odyssey Athletic Center in Waldwick, New Jersey, struggles with personal trainers leaving because they lack skills to market their services.

Whatever position you struggle to keep properly staffed at your own facility, there are some general steps you can take to improve the situation. First, take the time to analyze all of the tasks that the position in question is responsible for. You might find that you’re consistently hiring people with the wrong experience, or that the tasks can be split between two positions, making it easier to keep the troublesome one filled. That’s what Westra discovered when she sat down and listed out everything a facilities manager would have to do in order to keep up with preventative maintenance demands at her club. The solution? Hire a facilities assistant, and consult regularly with the facilities manager about which tasks can be delegated.

Next, rather than investing resources in a particular individual, invest in systems and training. This approach works for Darden with the font desk job. “We have found the best solution is to invest heavily in the systems and training of front desk staff in order to maintain consistent service, despite frequent turnover,” he says. In other words, even if you have to make a new hire for the front desk position, or any position, every six or nine months, having seamless systems in place and a rigorous training program will ensure that members’ day-to-day experience doesn’t change much.

Finally, for personal trainer positions or similar ones that require self-promotion, make sure your hires are equipped to engage in self-promotion. As Cabibbo puts it, “Regardless of the extent of their certification, personal trainers seem to have difficulty applying their knowledge in a marketing/sales aspect.” Where certification programs fail, you might have to be prepared to teach. Keep your coaches, personal trainers, and perhaps other employees up-to-speed on the best ways to attract and keep clients. You’re the one who will benefit in the end, because you won’t have to worry about replacing the employees who aren’t keeping themselves busy enough.

Information Is Power

Information Is Power

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All right, a show of hands please: How many of you have done your reports? Yes, that’s right: reports. When you hear the R-word do you break out into hives? Do memories of tenth-grade English class flood your mind and render you a sobbing mess? Do you start sweating, thinking about those all-nighters you pulled back when you would sit down around 8 p.m. to get started on a twenty-pager due the next day? Well, relax. That’s not the kind of report I’m talking about — although, like that sort, this kind also can mean the difference between success and failure.

I’m talking about reports you can use to measure and improve every aspect of your health center, fitness club, gym, or sports facility. Financial reports, booking reports, availability, payroll, membership, point of sale, inventory, marketing, participation, attendance, and system usage reports — all of these can give you vital information about how your business is doing on a monthly, weekly, or even daily basis. But only if you actually run them. And only if you know what to do with them after you’ve run them.

For this industry, having data available at your fingertips is vital. All day long, you serve members who want the best workout experience possible; coming to your facility might well be the highlight of their day. If you don’t know how packed your classes are, what marketing efforts have been effective in the past, what the daily attendance patterns at your facility are, and the like, then you don’t know how to provide your members with the tip-top service they’re seeking.

It’s not enough, however, just to run reports and have them available. You have to make sure your employees are trained in reading and analyzing the reports you run. Can your membership guru study the membership report and understand when and why new enrollments dip? Can your payroll director take a look at a report and determine whether there are payroll expenses you’re incurring unnecessarily? If you’re regularly producing reports (and if you are, good for you!), sit down with the employees responsible for studying them, and make sure they’re on the same page as you when it comes to understanding them.

Finally, know how to take action based on your and your employees’ analyses. If a booking report tells you your 12 p.m. Monday spin class is constantly over-enrolled, consider running a second spin class at the same time. If your inventory report shows that the women’s locker room runs out of towels every day at 5 p.m., you know you’ve got to get more towels in there, or make changes to your laundry schedule. Whatever the issue, when you’ve taken the time to gather and examine data that tells you how your club is doing, take action. Let the reports guide you in your decisions about which actions to take. Information is power, but until you make changes based on the information, it’s only potential power.

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Got an App?

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It’s time we talked about apps. The fact is, if your facility doesn’t have one, you might soon find your business going the way of the 8-track cassette player and the fax machine. Websites alone don’t cut it anymore; customers expect your business to be accessible to them at any time of day, from wherever they are. That means if they’re at their kids’ soccer practice and they want to check your class schedule, or they’re walking down the street and they want to know your exact address, you better have an app for that. You need a quick, easy, smartphone-accessible solution to all of your customers’ needs.

Your customers aren’t the only ones who benefit. If you can provide them with palm-of-the-hand services, you’ll reap rewards yourself. A mobile app that gives you the ability to immediately update members with “Push Notifications” allows you to communicate quickly and effectively with your entire community about club changes, news, class availability, and the like. An app also can present you with an easy way to distribute information about specials, promotions, and coupons, drawing members in by keeping them on the look-out for deals from you. There’s another big bonus too: An app can be a selling point for new members (and it’s a must-have if the gym across the street has one).

But no matter how much easier an app makes things for you, what it comes down to is greater customer satisfaction. If you’ve got an app that complements your sports or fitness business — again, engaging members and clients when it’s convenient for them — then you’ll have customer satisfaction, which means improved retention. In addition to keeping clients informed, hooking them on promotions, and providing an easy way to book classes, you can offer an app that allows you to post motivational photos and videos, showcase members’ stories, offer fitness tips, and highlight new workouts. Your customers get what they need, and you get what you need. That’s what apps are all about.