It’s the best time to review and assess the previous year while planning for the year ahead. You get the opportunity to list out and remember all the things you did that worked out well. And take another look back at the things that didn’t work out so you can learn from your experiences and get better for challenges you’ll face again in the future.
Continue reading “How To Make 2013 Your BEST YEAR EVER and Build a Business That Supports Your Dreams”
Author: ezfacility

Activate Perkville on EZFacility and Gamify Exercise this Year
To survive in the competitive health and fitness industry, club operators must focus on what differentiates their club from their peers. Did you know that an EZFacility user can customize a rewards program by activating Perkville?
Continue reading “Activate Perkville on EZFacility and Gamify Exercise this Year”

EZFacility Partners With Playergrid to Enhance League Management Features!
We’re thrilled to introduce PlayerGrid, a powerful new team communication and sharing service that we’ve fully integrated with EZLeagues.
Continue reading “EZFacility Partners With Playergrid to Enhance League Management Features!”

Staying Engaged With Customers Wherever They Are
Building good relationships with your customers is less complicated when they’re right in front of you. Sharing helpful tips and providing encouragement with a friendly smile are easy ways to build a personal connection with your clients. What is more challenging is maintaining this connection when they are not in your presence. Keeping your customers engaged and eager to come back requires a good plan, solid effort and commitment to your relationship.
Be Prolific
The more information you have about your customers, the more opportunities you have to engage them. Everyone has an email address these days, so make sure that your registration form includes this critical detail. Email announcements and newsletters are inexpensive to produce, and are a non-intrusive way to let your customers know what’s going on at your facility. They’re also a great way to build interest from prospective clients – the more you can highlight programs that they want to attend, the more likely they are to become customers.
Be Social
Today, maintaining your facility’s presence on Social Networks (such as Facebook and Twitter) is just as important as having a website. The key to an ambitious social media strategy is to provide a good incentive for your customers to like and follow you on a regular basis. A good start is to make a strong Call To Action that gets your customers engaged if they haven’t already done so on their own; for example, running online-only promotions or rewarding social media mentions with Perks. Not everything has to be as serious as a solicitation – posting regular “casual but relevant” messages of inspiration or humor will keep your customers interested in what you have to say without burning them out. Finding your voice and the right mix of content for your audience is as much an art as a science, so experiment and find out what your customers want to hear.
Be Mobile
Many of your customers probably have a smartphone in their pocket right now. If they have an App like MemberMe installed on their phone, you can send them instant Push Notifications about news, offers, and updates about your facility wherever they are. With MemberMe, you can schedule announcements ahead of time, or send out a quick alert immediately after an opening becomes available. That simple engagement can be the push they need to register for a session and keep your roster filled. You should plan for regular updates with tips and advice, star performer recognition, and special offers to keep your customers interested and checking your app regularly.
Be Engaged
Thanks to Email, Social Networking, and Smartphone Apps like MemberMe, maintaining that important relationship with your customers is made easier than ever. As with any relationship, commitment and dedication is the key. If you are diligent and work hard to stay engaged with your customers, they will return the favor.

Helping Your Customers Adapt to Change
One of the most challenging aspects of managing your relationship with customers is when you have to help them adapt to change. Change can come in many forms.
Continue reading “Helping Your Customers Adapt to Change”

Revenue Categories and Why They Are Important
A lot of times clients will ask me, “Why is my revenue listed under ‘No Category’?” Or “How can I see the total amount of revenue for a specific service?” The answer is actually very simple – use our Revenue Categories feature.
Continue reading “Revenue Categories and Why They Are Important”

Make Every Phone Call An Opportunity
A phone call is not like an email that you can read at your convenience, proofread and spell check before responding.
Continue reading “Make Every Phone Call An Opportunity”

Hiring the Right People in order to Create the Perfect Team
The average staff turnover rate is 50% or more for many businesses in the US, which means staff turnover can be expensive due to the time and resources spent training replacement personnel.
Continue reading “Hiring the Right People in order to Create the Perfect Team”

Increase your sales and client retention by using F.A.B.
Here at EZFacility, we frequently speak with businesses that struggle to increase revenue and clients. In many scenarios, one big problem is a failure to adequately communicate the services they offer to their clients and prospects.
Continue reading “Increase your sales and client retention by using F.A.B.”

The key to achieving excellent customer success results
No matter what your particular field of expertise, your primary focus as a business owner/manager should always be to help customers successfully achieve their goals.
Continue reading “The key to achieving excellent customer success results”