fitness incentives

Outdoor Fitness Classes

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fitness incentives One thing I love about summer in New York City is the outdoor yoga classes everywhere. When the weather gets warm, in every small patch of green you can find, there’s a yoga studio or fitness facility or health advocacy group that has set up shop in the great outdoors, and you can breathe deeply (though maybe you don’t want to breathe too deeply) while the everyday noise and pollution and excitement and chaos swirl all around you. And it’s not just yoga, and not just in New York: Outdoor fitness classes are a trend all around the country (…)
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fitness incentives

When the Boss Does the Dirty Work

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fitness incentivesDid you hear about Eric Casaburi? He’s the CEO and founder of New Jersey-based Retro Fitness, and on Friday night he appeared on CBS’s Emmy award-winning reality TV show, Undercover Boss. The show features senior executives working undercover in their own companies to investigate on-the-ground operations in their firms.
In the episode, Casaburi poses as Barry Goshe, an employee being trailed by a film crew because he’s trying to land a spot on a game show. Casaburi grew a beard, dyed it for the role, and donned a wig. He also wore padding under his shirt so he wouldn’t look suspiciously in shape (…)
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Finding Inspiration to Achieve Your Goals

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fitness incentivesI recently set a goal for myself: an hour of yoga everyday. It sounds achievable enough, but with work, child-rearing, and millions of other demands on my time (okay, maybe only thousands. Hundreds? Dozens? I don’t know, but it all seems like too much), I’ve failed miserably. I always seem to find some convincing excuse not to do it.
Then I heard about Augie Nieto. Of course, Nieto is a big name in this industry, well known as the chairman of the board of Octane Fitness and the founder of the fitness equipment company Life Fitness — and as a man who, eight years ago, at the age of 47, was diagnosed with Lou Gehrig’s disease (…)
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Helping Others Heal

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fitness incentivesFor years now, studies have reported that exercise eases the effects of trauma. Though it’s not always easy to predict how trauma will affect an individual, it’s a nearly universal law that regular exercise will help individuals manage their reactions to trauma. Doctors recommend workout routines for veterans returning from war and others who might suffer from post-traumatic stress disorder, and coaches know that the best morale-booster for athletes who have recovered from an injury is to get back into the game (…)
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fitness incentives

Health Clubs and Property Taxes

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fitness incentivesThere’s been a lot of talk recently about Rodney Steven II, owner of Genesis Health Clubs in Wichita, Kansas. Steven has been fighting local YMCAs that receive tax-exempt status, arguing that the Ys have an unfair advantage over for-profit health clubs that pay property taxes. Last month, by a 25-14 vote, a bill passed in the Kansas Senate that would exempt for-profit health clubs from paying property taxes. The exemption reportedly applies to health clubs that focus on cardio and strength equipment but not specialty clubs, such as golf courses, spas, and tennis facilities (…)
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fitness incentives

Targeting the Golden Ager

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fitness incentivesMy son recently learned how to ride a bicycle, and the last time I took him to visit my parents, he insisted on bringing his new, bright green set of wheels along. My nearly seventy-year-old father, mostly sedentary and not in the best of health, surprised me by pulling his old bike out of the shed, dusting it off, and declaring that he was going to join in on a ride. He was slow and creaky at first, and he fell off once — with nothing more than hurt pride, thankfully — but he went a full four miles with my son (who streaked along with abandon, delighting in his ability to outpace Grandpa)
We don’t see my parents as often as I’d like, and I don’t want my father waiting around for our quarterly visits to get his exercise. When I told him he should join a gym, he laughed, saying he’d be embarrassed to show his old self among all those young, fit bodies (…)
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fitness incentives

A Fitness Concierge Makes a Difference

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fitness incentivesI have a friend in lower Manhattan who joined a gym in August. For a couple of months, she went regularly, and she found herself getting into a routine she liked. And then Hurricane Sandy struck. Her kids were suddenly out of school, and for a couple of weeks life was upended: no electricity, no running water, no public transportation. When things finally returned to normal, she was ready to resume her routine — but somehow she just couldn’t. Having been thrown off course, she found it impossible to pick up where she’d left off, no matter how much she wanted to (…)
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fitness incentives

Facebook Might Not Get You Members, But It's Still a Great Tool

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fitness incentives There’s been a lot of talk recently about the fitness industry and social media. At last month’s International Health, Racquet, and Sportsclub Association (IHRSA), for example, Nicholas Cristakas, the keynote speaker, discussed the potential impact of social networks on the industry. Six separate sessions at the conference were devoted to one aspect of social media or another. A Club Industry conference this fall will feature a session entitled “Social Media and the Fitness Industry.” And if you Google those two phrases together —”fitness industry” plus “social media” — you get a quarter of a million pages spouting a whole range of opinions on the topic, everything from “Top Five Ways the Fitness Industry is Screwing Up Social Media” to “Social Media and Fitness Business — A Perfect Fit?”
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fitness incentives

Giving Gives Back

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fitness incentivesLast week, the New York Times Magazine ran an article about giving. “Is giving the secret to getting ahead?” the article asked, profiling organizational psychology professor Adam Grant. Grant, 31, not only studies the role of giving in motivating workplace productivity, he also serves as his own best example of how selflessness increases efficiency. As the youngest-tenured and highest-rated professor at the Wharton School, Grant has, the article reports, “published more papers in his field’s top-tier journals than colleagues who have won lifetime-achievement awards.” He regularly advises companies on getting the most out of their employees and helping their employees get the most out of their jobs. He sets aside a four-and-a-half-hour chunk of time each week to meet with students, and he writes approximately 100 lengthy letters of recommendation for students each year (…)
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Kid and Me Classes

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fitness incentivesMy son’s in first grade, and it’s his spring break. I don’t love traveling during spring break, given how crowded attractions can get and how miserable airports can be. I prefer to save the travel for off months and arrange fun things for us to do near home instead. Because it’s just him and me, and because I want to take advantage of the fact that he’s not yet embarrassed to be seen with me in public (I have another four or five years, right?), we’re pretty much attached at the hip during times like these. It’s all well and good, but what happens when I need a workout? He knows how to run me around in the park, that’s for sure, but sometimes it’s just not enough (…)
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